DETECTING AD FRAUD: A COMPARATIVE GUIDE TO DETECTION TACTICS

In the ever-evolving digital advertising landscape, ad fraud poses a significant threat to advertisers and publishers alike. Advertisers spend billions of dollars annually due to fraudulent activities that artificially inflate impressions and clicks. To combat this growing problem, professionals have developed sophisticated detection strategies. Th

Banner ads are a ubiquitous form of online advertising that often appear at the top of web pages. These visual advertisements serve textual content to attract target customers. Banner ads are known for their broad audience and power to effectively promote products or offers. They frequently incorporate eye-catching designs and engaging calls to act